Amul's Strategy

Amul milk launches in US: Key details of its new products and history

Amul has tied up with 108-year-old cooperative organisation Michigan Milk Producers Association (MMPA) to launch fresh milk in the US market

Updated On: 20 May 2024 | 10:01 AM IST

Amul's Pashudhan is opening an alternative business for farmers, eBay style

In the "Pashudhan" tool of Amul's Milk Producers' app, the cattle rearers can upload pictures of their cattle and enter details like the day's milk yield and breed in order to sell them

Updated On: 26 Oct 2022 | 12:26 PM IST

Amul brings nostalgia back in ads to stay relevant amid Covid-19 lockdown

Leaning in on nostalgia and its long-standing relationship with customers, the legacy brand strives to be seen and heard amidst a lockdown

Updated On: 14 Apr 2020 | 10:54 PM IST

Amul builds its arsenal

GCMMF focuses on supply chains, processing technology and positioning the brand as a global label

Updated On: 30 May 2017 | 11:02 PM IST