Art Of Politics

Over the years, IPAC has worked in Bihar, Delhi, Punjab, West Bengal and Uttar Pradesh, mostly with political parties that were either incumbents or considered strong challengers

A 'WOKE-UP' CALL: A politician or political party that's better at tapping into this vortex of attention will be reaping free mindshare from voters

Thin line between welfare and wasteful, debates on freebies always contentious,as those offering them often see them as social benefit

If big politics is now mostly about headline management, BJP has emerged its unassailable practitioner