Bajaj Discover

Bajaj Auto Q1 PAT up 18% at Rs 1,941.79 cr on double digit revenue growth

The revenue from operations grew due to strong vehicle sales, record revenue from spares, and volume expansion across both domestic and export businesses

Updated On: 16 Jul 2024 | 11:43 PM IST

What drove Discover, one of Bajaj Auto's best-selling brands, off track?

Harish Bijoor-founder, Harish Bijoor Consults, a brand consulting firm points out that fundamentally, positioning mistakes are made when there is a clutter in a category

Updated On: 04 Dec 2018 | 8:44 PM IST