Brand Name

A fall from grace is swift and unforgiving in the digital age. But can one ever truly make a comeback after being dragged through the mud?

Tax authorities believe that the brand name is a free service given to related parties and thus subject to GST

Air India's new livery and logo incorporate the outer pane of a 'jharokha', a classic ornate Indian window

The number of brands growing in terms of CRP improved in 2021 (70 per cent), over 2020 (56 per cent)

TMS Ep217: Central wheat stock, copycat brands, Nifty50, digital piracy

What is the impact of dwindling central wheat stock in India? What's driving the problem of copycat brand names? Will Nifty50 reclaim 17,000 this week? What is digital piracy? All answers here

Mark Zuckerberg revealed a new name and logo for Facebook rooted in the social-networking giant's ambition to develop a digital world

From cars to fuel to fruity beverages, names play a big role in a brand's life. Is there a science to the process?