Cannes Ad Fest 2019

Indian advertisement contingent failed to bag top honours and the scorecard was the lowest in five years

At Cannes, there are many factors at play - the work of other nations, the views of jurors within categories, how the agency in question has presented its work

The big shift that I am seeing at Cannes this year is the regard for work that makes a difference in the market place

TBWA's One Mindful Mind helped India open its account at the Cannes Ad Fest, bagging a bronze Lion each in health care and print and publishing

Pink washing is the pseudo-progressiveness that brands adopt to connect with millennials