Cannes Lions

As clients demand personalised messaging in a rapidly changing market, AI tools can create ad solutions quickly. Now, the ad industry is consumed about the future of creativity

This year, TBWA's 'One Mindful Mind', an interactive tool kit that helps parents turn counsellors for children suffering from mental health problems, was the only winner in health care

Two Grand Prix trophies bagged for the first time, but the Lions scorecard down to 21 from 40 last year

India's poor metals tally takes the shine off Grand Prix glory

Savlon's chalk-style soap sticks had won at the Cannes Lions last year, giving it an automatic entry into the creative effectiveness category this year

The Indian contingent has converted nearly a fifth of the 67 shortlisted entries into metals at the ongoing global advertising show. More metals are likely as the festival draws to a close today

What's also new is the extreme focus on sales that most of the work being celebrated has. This is advertising reminding itself of where it needs to stand on the P&L sheet

Another piece of work that struck me as brilliant was the one by Australian hearing solutions brand Cochlear.

Early Man Films has three shortlisted entries in film craft for 'Story of Kaveri', which dwells on the issue of water scarcity

Another important message from Cannes Lions 2018 is the role of influencers in social media and India is just waking up to this reality

The agencies, whose work has bagged these shortlists, include J Walter Thompson, Creativeland Asia, DDB Mudra, FCB India, McCann India and Ogilvy India

With 13 on health care shortlist, Indian agencies could convert at least half of them into winning campaigns on day one of the festival, say experts

It was more entertainment than the real skills that one could take back to work

India expected to put up a strong show, but the spotlight will be on Pandey and Akali brothers

India bags 39 metals and 1 Grand Prix, taking total award tally to 40

It gives a glimpse of the emerging film-making talent from around the world

'Maker culture' is not just about an idea, but about making it

India has 32 metals in its kitty and has 16 new shortlists

At the end of four days at Cannes Ad Fest, India has 19 metals and one Grand Prix in its fold

It's more a celebration of the relevance of creativity in today's complex and evolving media landscape