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Adult diaper market grew 9% to $9 billion, but no one is talking about it
Companies are trying various methods to change attitudes, including making products more discreet, avoiding terms like diapers or nappies
Why are major players not interested in selling baby diapers any longer?
The size of the organised baby diaper market in India is Rs 52.14 billion, with the year-on-year rate of growth pegged at 14%