Warner Bros. said it would evaluate strategic options last month after receiving interest in all or part of the business from multiple suitors. The first round of bids are expected today
Paramount, led by David Ellison, has several options, including boosting its bid, going directly to shareholders or finding additional backing through a financial partner
Of the top 10 kids networks almost all - Viacom 18, WarnerMedia, Disney, Sony Yay, Discovery Kids, and Sun Network - have seen a rise of 20-100 per cent in viewership.