Dr Oetker

The acquirer aims to generate Rs 300 cr in annual sales from RTE segment in next 5-7 years; Currently, it rakes in Rs 400 crore a year from food ingredients and ready-to-cook mixes

Peanut butter accounts for 20-25% of the company's sales, while mayonnaise category accounts for 50% of the revenue

The company recently unveiled a new natural variant of its peanut butter range and also launched smaller 150 gram SKUs two months ago

In phase two of growth, the firm hopes to make deeper inroads into the market with diversified offerings and innovative packaging solutions