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Talking beasts and caped heroes: Avengers, Lion King perfect the mass pitch
Disney rides the superhero franchise two years in a row while Hollywood accounts for a quarter of 2019 domestic box office collections
Inside Avengers' marketing juggernaut: How its cult spread far from home
While there was huge hype around the film's release, the Disney team worked out a local context for the story and its characters
'Avengers: Endgame' on way to be first Rs 300-crore Hollywood film in India
Endgame has marginally surpassed Avengers: Inifnity War's (2018) first-week collection (Rs 156.64) in just three days
'Avengers: Endgame' provides closure to an eminently satisfying degree
Amidst all the whams, bams, explosions and crashes, the film's silences are significant emotional tools