Groupe PSA

The 5-seater premium SUV can be ordered online or through Citroen's dealership.

European auto major Groupe PSA, which is going to kick-start its journey with the premium SUV, said it is working on a new platform and India will be the first market to have products from it

To launch range of multi-brand, quality automotive products for Indian independent aftermarket industry

The first product get off the assembly line and likely to hit the market early next year is the company's premium SUV C5 Aircross

However, it is maintain the timeline for the C-Cubed programme, under which the first vehicle designed, developed and made in India would be launched in 2021

Set to kick off India journey next year, European auto major Groupe PSA is initially targeting ten cities for Citroen brand through smaller, yet highly digitised showrooms, with an aim to help its dealers to invest judiciously on premises, as per a senior company official. The company, which formally announced to enter the Indian market with Citroen brand early this year, is looking to create a seamless digital experience for prospective customers of its first model -- C5 Aircross SUV. "Through our network, we aim to bring in a digital disruption for a seamless customer experience," Citroen India Senior Vice President, Sales & Marketing Roland Bouchara told PTI. Prospective buyers will be able to research and chose model variants, transact for finance and insurance digitally, he added. With high digital intervention, the brand aims to have comparatively smaller sales outlets in the country. "Since we are setting up a new network, we are proposing a different business model to our

The company also said it will launch one product every year from 2021

The contract was bagged by TCS after beating its sister group Tata Technologies