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After enjoying top position in premium sanitaryware, the Hindustan Sanitaryware and Industry (HSIL) now wants its consumer products vertical to lead its business, after having enjoyed top position in premium sanitaryware.The said vertical covers air coolers, air purifiers, water purifiers, built-in ovens, sinks, water heaters and air vents, among others. The company has earmarked Rs 300 crore as investment in consumer products in 2017-18, on manufacturing, product development and network expansion. This, it states, is due to limited growth opportunities in premium sanitaryware. HSIL says the overall annual growth rate in the sanitaryware industry is 10-12 per cent. However, consumer products enjoy growth of 30-35 per cent annually, due to high penetration of new technology, mainly in urban areas."Just after our foray into the consumer segment, we have witnessed tremendous response for our products. Our (annual) turnover of the segment has increased from Rs 20 crore to about Rs 150 ...