Inflexion Points

Indian market is at a "great inflexion point", Diageo India MD & CEO Hina Nagarajan on Wednesday said, adding the company would continue its double-digit profitable growth journey, with a special focus on premiumisation and innovations. The company is looking the growing economy, the addition of the youth population, growing aspirations and occasions and increasing consumption of premium liquors among women as drivers for the growth in the country. The company has reshaped its portfolio with renovation and innovations on its mid and upper Prestige portfolio and sales of its Scotch brands are "accelerating", she said. Diageo India's Prestige level starts from McDowell and goes to Johny Walker and single malt whisky. "Our focus would be on these categories and there is room for innovation and renovation in all these segments. There is room for premiumisation in each of the segments," said Nagarajan in a press meet here. When asked about its innovation-to-sales ratio, she said, "our

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