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ITC's e-Choupal boosts farmers' income by 50% with direct sourcing
The e-Choupal ecosystem has so far reached out to four million farmers
ITC working to strengthen its backend for next level e-Choupal initiative
It is projected that under the version 4.0 of e-Choupal, digital technology will no longer be limited inside a kiosk and will be made available on the mobile platform
ITC turns aggregator with e-Choupal 4.0 to boost farm income
ITC plans to provide agri-services through e-Choupal, which leverages IT to empower farmers