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Boost for Ayurvedic food start-ups as demand for healthy diet surges
These firms are rolling out breakfast porridges, gummies, shakes and effervescents promising a daily dose of immunity to users
Ayurvedic food spiced up by FMCG boost: Kapiva Ayurveda raises $2.5 million
Launched by the scion of Baidyanath Group, Ameva Sharma, and ex-Bain Capital executive Shrey Badhani, Kapiva has grown 12 times in 2018
Bringing ayurvedic treatment to mainstream
Over the past 3 months, Kapiva Ayurveda has got in strategic investors, diluting almost 10% of the business into equity