The CCFI advertorial clearly violates the 2019 guidelines on advertorials and advertisements of the Press Council of India, as also the codes of the Advertising Standards Council of India
The restoration of smooth connectivity between wholesale and retail trade will thus be possible only when consumer confidence is fully restored to pre-Covid-19 scenario
It is hoped that the government and the regulator will come together and take the requisite steps to propel the sector on the growth and profitability path