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Set to enter a "transformative era", the country's retail sector is expected to clock 10-13 per cent growth in the new year with players adopting technological advances to cater to luxury as well as value customers while inflation shadows continue to lurk in the background. Network expansion, a strong uptick in demand for premium brands, increasing traction for value brands in smaller cities and general elections will be among the key drivers for the retail sector, which is also moving from being just a tale of rural and urban markets. Besides, the continuing e-commerce growth with a surge in quick commerce, hyperlocal delivery services and impulse purchases will provide additional tailwinds. "The Indian retail industry's growth prospects for 2024 present a mixed picture with several factors influencing the landscape," Deloitte India Consulting Partner Rajat Wahi told PTI. The space has bright spots such as robust GDP growth, tech-driven transformation, continued festive season ...