Philip Morris E-cigarettes

The world's most valuable tobacco firm, Philip Morris had hoped India could be a key market ‌for its heated tobacco device, IQOS, which the company says is less harmful to health

If things go according to plan, Phillip Morris might be selling the new product through Godfrey Phillips India

Going into Asia won't be easy. It means navigating a maze of different smoking cultures, socioeconomic levels and regulatory regimes across a slew of countries at various stages of development

The company has spent more than $3 billion developing new smoking platforms like iQOS