Prasoon Joshi

Noted lyricist, writer and communications expert Prasoon Joshi has been appointed as the chairman of Prasar Bharati, India's public service broadcaster. The Ministry of Information & Broadcasting appointed Joshi to the key post, according to an official statement on Saturday. Joshi, a distinguished creative professional with wide-ranging contributions across literature, advertising, cinema, and public communication, and known for his impactful writing and deep cultural sensibility, has played a significant role in shaping contemporary Indian media narratives, the statement said. Joshi's body of work spans acclaimed film lyrics, advertising campaigns, and socially resonant storytelling that connects with diverse audiences across the country. On his appointment, Union Minister of Information & Broadcasting Ashwini Vaishnaw said, "My heartfelt congratulations to Shri Prasoon Joshi ji on his appointment as chairman of the Prasar Bharati Board. Prasoon ji is a rare creative spirit .

On the sidelines of the event, ANI spoke with Prasoon, who shared his thoughts on the future of artificial intelligence and its potential impact on society

In November this year, Joshi forayed into theatre, with Rajadhiraaj: Love. Life. Leela, a musical depicting the journey of Shri Krishna

At least three panels of art and culture experts along with officials have started working on the final look of the new Parliament

49 personalities, including filmmakers Mani Ratnam and Anurag Kashyap, had expressed concern at the number of 'religious identity-based hate crimes' in an open letter to PM

McCann's India Chief Executive Officer and Asia-Pacific Chairman Prasoon Joshi tells Viveat Susan Pinto how advertising in the run-up to the elections is likely to pan out

It was an extempore interview even though an untrained eye would have been tricked into thinking that it was completely choreographed

Became familiar sight in BJP offices as the party began to conceive its 2014 general polls campaign

Vidya Balan and Gautami Tadimalla among others have also been appointed as part of the CBFC