Puma Reebok

Puma, Decathlon, Adidas, Skechers, and Asics have registered growth in the range of 35 to 60% year-on-year since the financial year 2020-21 (FY21)

She joins 30-35 other brand ambassadors such as husband Virat Kohli, Kareena Kapoor Khan, Yuvraj Singh; will endorse brand's footwear, apparel and accessories, including select collections

QSRs wanting a slice of lockdown trade to white-collar workers dressing down in athleisure, demand for non-discretionary items has spiked since May 17

The author weighs in on the 'lockable' Puma Ignite Disc and the uber flexible Reebok ZPrint Run