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Sportswear brands ride the athleisure wave, double India biz in two years
Puma, Decathlon, Adidas, Skechers, and Asics have registered growth in the range of 35 to 60% year-on-year since the financial year 2020-21 (FY21)
Puma names Anushka Sharma brand ambassador, aims to boost women's business
She joins 30-35 other brand ambassadors such as husband Virat Kohli, Kareena Kapoor Khan, Yuvraj Singh; will endorse brand's footwear, apparel and accessories, including select collections
Food to air conditioners: Consumers press order button as markets reopen
QSRs wanting a slice of lockdown trade to white-collar workers dressing down in athleisure, demand for non-discretionary items has spiked since May 17
Puma & Reebok: Two for the run
The author weighs in on the 'lockable' Puma Ignite Disc and the uber flexible Reebok ZPrint Run
