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PVR plans to have 20% screens under luxury formats in near future
Terming luxury formats as more experiential in nature, PVR Joint Managing Director said it is the need of the times so that people come out of their homes to watch movies in cinemas after the pandemic
PVR to invest Rs 70 cr to build 21 4DX screens by 2019
The average investment will be around Rs 3.5 crore per screen
PVR to expand 4DX screen portfolio at a cost of Rs 55 crore
4DX offers a multi-sensory feel with off-screen effects like wind, mist, bubbles, snow and scent
