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Aditya Birla Fashion to sell Reebok merchandise in India; stock surges 6%
This deal marks a foray for ABFRL into India's fast-growing sports and activewear segment.
Aditya Birla Fashion to buy exclusive rights to Reebok in India
Shares of ABFRL jumped 4.6% to 279 rupees after the announcement
Reebok Zig Kinetica: Comfy sneakers that can handle some performance too
The new Zig Kinetica tones down the midsole disfiguration a bit and fuses it with the sneaker culture of the time
Reebok Forever Floatride Energy is best-suited for a beginner runner
The Floatride foam midsole is surprisingly cushioned for a shoe that weighs just 250gm a piece
Rebooting Reebok
The footwear brand is working hard to regain lost glory in the Indian market and build itself up as a premier fitness label
Reebok India wants to grow in fitness, sports
Reebok has around 250 stores in India and plans to add 10 more a year
