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Anil Ambani-led Reliance Group's asset management arm is expected to see a huge demand of over Rs 15,000 crore from anchor investors against the earmarked book size of Rs 462 crore for them under its forthcoming IPO, merchant banking sources said. The firm has fixed a price band of Rs 247-252 per equity share. At the upper end of the price band, the share sale would garner Rs 1,542.42 crore. It will be the first initial share sale by a major asset management company (AMC) in India though smaller rival UTI Mutual Fund's IPO plans have been in the works for a long time. It will also be the first initial public offer (IPO) from the Reliance Group after Reliance Power in 2008. Other listed firms of the group included Reliance Capital, Reliance Home Finance, RCOM, Reliance Infra and Reliance Naval & Engineering. According to merchant banking sources, Reliance Nippon Life Asset Management Company (RNAM) has received great response from investors for its initial share sale