Retail Technology

Human resource technology in retail works best not when solely relying on advanced systems, but when it helps frontline employees in turning store space into a better customer experience, according to recent research. The findings of the study conducted by researchers from the Goa Institute of Management (GIM), Indian Institute of Management (IIM), Ranchi and the University of Missouri, Kansas City, USA, have been published in the International Journal of Sociology and Social Policy. The study found that, considering the social and technological context in which firms operate, their strategic choices shape their HR strategy, which in turn guides technology choices. The research, which comes at a time when Indian retail leaders face pressure from competitors and consultants to digitise human resources and workforce management, shows that simply adopting technologies used by large global retailers often does not work effectively in many retail contexts. "In retail, technology does no

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