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Star Sports, the sports broadcast arm of Uday Shankar led Star India, has launched the country'sfirst Tamil sports channel. in the past, Soy Pictures Network (SPN) had launched Sony Kix with a Tamil audio feed, but Star India has launched the first dedicated Tamil sports channel. Star Sports Tamil will bring fans across Tamil Nadu a full calendar of sports - starting with the ICC Champions Trophy 2017, moving into Tamil Nadu Premier League (TNPL 2.0), VIVO Pro Kabaddi Season 5 and Hero ISL. The channel would provide curated Tamil content localized to Tamil Super Stars - R. Ashwin, M S Dhoni, TNPL Stars, and Stars from Chennaiyin FC.A 360-degree marketing campaign, #MachiAreYouReady (Buddy, are you ready), has commenced along with the launch of the channel. A tribute to the multi-sport culture of the state, the campaign underlines Tamil pride and is rich with nuances such as the presence of the soil of Tamil Nadu in the TVC. The campaign will be supplemented by comprehensive, ...