TAG Heuer

Until recently, only a handful of luxury brands including LVMH watch labels Hublot and Tag Heuer as well as Kering-owned fashion brands Gucci and Balenciaga have experimented with crypto payment offer

Imports touched 98.5 million Swiss francs (nearly Rs 933 crore) in the January to June period this year period from 81.2 million francs a year earlier

Timepieces costing lakhs of rupees must highlight the owner's taste and personality

To tide over the disruption, a few players have also started creating websites for digital sales

The watch comes in four variations to retail from $1,800 to $2,350-making it one of the most expensive, serially produced, connected watches on the market.

This will help the Swiss watchmaker cement its smartwatch alliance with Google