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In line with its drive to curb spam and pesky messages, TRAI on Tuesday asked banks and other entities sending out commercial messages to telecom subscribers via SMS or voice calls to take "urgent" steps to be onboard Digital Consent Acquisition (DCA) system as per stipulated timelines. The DCA has the facility to seek, maintain, and revoke the consent of customers for commercial and promotional messages and calls. The crackdown on spam and pesky messages had seen TRAI issuing direction in June this year to all the access providers to develop and deploy the Digital Consent Acquisition (DCA) facility for creating a unified platform and process to seek, and register customers' consent digitally across all telecom operators and 'Principal Entities'. "All the Principal Entities' are hereby requested to take urgent necessary steps to be onboard the DCA system as per the timelines prescribed in Direction dated 02.06.2023. For any clarification, information, details in the matter, PEs may