Explore Business Standard
Setting an ambitious target to earn Rs. 500 crore revenue in the coming five years, Kolkata based QSR (quick service restaurant) start-up Wow Momo, which aims to become a global brand from India, is readying plans for an international foray.For the fiscal year ended March 31, 2016, the company registered a Rs. 50 crore turnover.Although primarily a QSR start-up selling fresh momo and other products from its outlets, the company isn't planning to open restaurants in international markets in the very year of the global foray. Instead, it is working upon a new product category - frozen momo - which it plans to sell in USA, Europe and Middle East.Once rolled out, the frozen momo food category is expected to contribute 20 per cent to its topline."Globally, the trend has shifted from junk foods to healthy foods and our product category is one which matches this global trend", Sagar Daryani, the start-ups co-founder and CEO said, adding that momos in the international market will be an ...