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Yakult Danone
Japanese probiotic fermented milk major Yakult is betting on the potential of India, which it believes could break into its top ten global markets in the future, driven by a growing middle class, a senior company official said on Thursday. The company, which operates in India as a 50:50 joint venture between Yakult Honsha, Japan, and Groupe Danone, France -- two global probiotic leaders, is seeking to expand in the mass segment and has roped in Bollywood Actor Taapsee Pannu, as its new brand ambassador. "The growth (expectation in India) is double-digit growth for this year and the next year also," Yakult Danone India Pvt Ltd Managing Director Eiji Amano told PTI here. On the road ahead for the company in India, he said the target would be to achieve double-digit growth every year until 2030, reflecting the growing demand for probiotics and the confidence it has in the Indian market. After the COVID-19 pandemic, Yakult has witnessed accelerated growth, he said, adding that the ...
Expecting a revenue as well as sales volume growth rate of 20 per cent this year and in the coming few years, Yakult Danone India, a 50:50 joint venture between Japan-based Yakult Honsha and Groupe Danone of France, will be coming out with a new probiotic product under the fermented milk category.The company's managing director, Minoru Shimada said that the new product is under the development phase and its Tokyo based research and development facility is working on the product.Since its entry into India in 2008, the company has only one product under the fermented milk category which is prices at Rs. 12 per bottle of 65 ml whereas, other dairy majors like Nestle, Mother Dairy and Amul have successfully introduced probiotic curd and ice-cream.Shimada reasoned that the new product will be in the existing product category as it is not possible to offer the bacteria count, used in its products, in other product categories like curd or ice cream.The company has claimed that it offers 6.5 .