How AI concierge services are reinventing luxury

Last Updated: Jul 01 2026 | 4:42 PM IST

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Luxury is increasingly shifting from ownership to personalised services. This has fuelled the rise of AI concierge platforms that help users manage everyday tasks through automation. Globally, luxury brands, airlines and hospitality companies are adopting AI concierge platforms to personalise customer experiences. In India, startups such as M, along with premium concierge firms and platforms like Swiggy’s Crew, are betting on growing demand for AI concierge services.

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