ABD forms JV with German firm to launch vodka

Deepak Roy, exeuctive vice-chairman and CEO ABD said, "The vodka category in India continues to outperform the total spirits market. Indian consumers are increasingly connected to global trends and looking for new experiences thus Wodka Gorbatschow also offers significant potential"

The total sales of the brand worlwide amount to 1.4 million cases. It will position itself as pure vodka which has undergone tripe-chill filtration process at -12 degree celsius.