AI-based content firm Instoried raises $200 mn from GEM, seeks to go public

Funding comes in under 6 months after Instoried announced Series A round; firm says this makes it the fastest-growing deep tech startup led by a woman founder

Instoried, an artificial intelligence (AI)-based content marketing firm, said that it has signed an agreement with the GEM Global Yield LLC SCS (GEM), a $3.4 billion alternative investment group with offices in Paris, New York, and the Bahamas. Under the agreement, GEM will provide a Share Subscription Facility of up to $200 million, to be drawn at the option of the company, for a 36-month term following a public listing. The Bengaluru-based company said it seeks to go public via SPAC (special purpose acquisition company) or traditional IPO (initial public offering). Instoried calls itself a user-friendly, intuitive web platform designed to help people craft empathetic and more effective written content.

This funding comes in less than 6 months after Instoried announced its Series A funding. The firm said this makes it the fastest-growing deep tech startup led by a woman founder.

“We’re excited about the opportunity to expand our technology capabilities and reach more people where they live, directly in the applications where they create content. Oftentimes people don’t consider the tone or emotion conveyed in what they’re writing. Instoried helps people convey the proper tonality in everything they write from email to blogs, from marketing copy and advertising to long-form articles,” said Sharmin Ali, Founder and CEO of Instoried. “We are committed to helping people communicate better with the written word. We’re building the only tool you’ll ever need to create empathetic, original content that will connect with your audience. The year 2022 has a lot in store for us and we are excited to unravel things one by one.”  

Instoried plans to use the infusion of capital to expand its global marketing efforts, primarily in the United States, and invest in its technology to add a Google Chrome extension, a WordPress plug-in, and other elements to its product portfolio. Additionally, the team has aggressive plans to grow its executive team and presence to double down on its mission to help writers, marketing agencies, students, professionals and more to use Instoried to write more empathetic, original, and lively content. For the Indian market, Instoried will focus on hiring for leadership and technology roles, develop the tech stack to launch their own content generation tool and invest in marketing in India and Asia markets.

Instoried said it uses AI (artificial intelligence) to help people write better original and more lively content, make messaging crisper, improve headline impact, and improve empathy and tone ultimately creating a better connection with the target audience. The platform’s proprietary algorithm powers a top-notch collaborative content creation tool that provides instant feedback in real-time.  

The Series A funding round was led by Pritt Investment Partners and 9 Unicorns, with participation from Mumbai Angels, SOSV, Venture Catalysts Angel Fund, and others.

Instoried said it is actively looking to add U.S. based roles including head of sales, growth hacking, and operations.  The firm said it is committed to helping the people of the world communicate with empathy through the written word. Utilizing 30 million data points, Instoried’s web-based, AI-powered platform gives content creators the ability to make their copy empathetic, crisp, and more impactful in a collaborative real-time environment.