Marketing

What began as a marketing stunt on a flooded Gurugram road sparked confusion over a ₹50,000 challan, prompting the company to issue a clarification

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Blue Tokai offered shelter. Swiggy and Blinkit delivered supplies. Several brands paused campaigns. The Jantar Mantar protests became an unexpected lesson in brand strategy

Today's Best of BS Opinion examines Gen Z protests, elite alienation, Krishna Byre Gowda's governance record in Karnataka, and the risks of performative brand activism

As consumers increasingly ask AI assistants what to buy instead of searching Google, India Inc faces a new challenge

The study found that while digital channels are favoured for speed, voice continues to dominate moments that require clarity (56%), reassurance, urgency, or high-stakes interactions.

Indian CMOs are leading global AI adoption, making bold investments in agentic commerce and personalisation to drive growth, a BCG survey shows

BS Opinion today examines the Insolvency and Bankruptcy Code at 10, decentralisation challenges, evolving consumer behaviour, and the decline in Big Tech platform quality

India's direct selling industry grew 4 per cent in FY25, driven by wellness products and rising participation of women entrepreneurs

The fashion retailer aims to bring 1 million creators into its affiliate ecosystem as creator-led commerce contributes a growing share of sales

Chipmaker rally lifts Taiwan to the top of EM hierarchy; India's weight at 6-yr low

AI is transforming advertising in India-cutting costs and speeding execution-yet human creativity remains central to emotional storytelling and brand impact

In this session, Runki Goswami, Chief Marketing Officer, Newgen Software, has shared her insights on technology marketing and provided career suggestions for the management students.

In this interaction Arnold Su, Vice President – Consumer & Gaming PC, System Business Group, ASUS India shares his insights on India’s PC market and provides tips to excel

SC mandates nationwide menstrual hygiene implementation in schools, spotlighting decades of stigma, ad taboos and the urgent need to normalise periods for girls' education and dignity

A superstar cricketer getting dropped from the India team has been pretty rare -almost a Black Swan event

In the ever-changing digital world, Click Here offers a refresher course that should be again and again to stay up to speed on the subject

In this session, Sunil Narula, Senior Vice President- Sales & Marketing, PEWIN, Panasonic Life Solutions India, talks about how a legacy brand can stay relevant to GenZ, and provides career tips

In this session, Amitesh Rao, CEO, South Asia - Leo, Publicis Health and Publicis Business, talks about branding, advertising, strategy and leadership styles and provides valuable career tips

In this episode Tuhina Pandey, Director APAC Communications & Marketing, India and South Asia, IBM, talks about opportunities and challenges in marketing communications and gives career advices >