Arvind eyes Rs 1000 cr revenue from e-com foray in three years

To launch its next offering in e-commerce space mid of 2016

Arvind Internet the online arm from Arvind textiles is eyeing revenue of Rs 1,000 crore in the next three years from its foray into the e-commerce space. According to senior officials in the company, Arvind Internet will be launching several business models under its e-commerce foray.

To begin with the company announced the launch of Creyate.com, which uses omni-channel including online, offline and kiosks. “This is the first of the several launches that we plan to do under our e-commerce brand. Towards the mid-of next year we will announce our second big launch. Between these two brands we expected to clock revenue of Rs 1,000 crore in the next three years,” said Kulin Lalbhai, executive director, Arvind.

Lalbhai also shared that between each of these launches there will be a gap of atleast one-and-a-half years.  

“All the models that we will launch in the e-commerce segment will be focused on lifestyle and omni channel models. We have been planning to enter the e-commerce space for some years now. For us e-commerce is not a channel to just sell products but how we engage with customers,” he added.

With Creayte.com Arvind Internet is trying to merge personalization and mass consumption.

“Personalisation is a global phenomenon. We are trying to use technology to give users personalized products and they will have a factory at their disposal,” said Lalbhai.

“Over the last one-and-a-half years the company has built a factory that can come out with thousands of design in a day. It is supported by an automated warehouse that takes care of the delivery,” said Lalbhai.

Users using Creyate.com can schedule a home visit with Creyate’s ‘Style Stewards’. They not only take a customer’s measurements, they also give them style advice and complete wardrobe solutions. “Our style stewards are not your local tailor, these are smart girls and boys who have good experience in retail and trained for over two months with us,” he added.

Other than a home visit, users can also avail of Creyate retail outlets, which according to Lalbhai are on the lines of Apple Store’s. “We will also have pop-up stores or digital stores. These would be kiosks set at strategic places like malls, or areas where you have high concentration of young professionals. These would be set at certain location for a certain period of time and then moved to other areas. The first of this is soon to be launched in Delhi,” said he.

At Creyate users can get access to fabric that Arvind provides or even opt for international fabric.

The products from Creyate are at a premium of 15-20 per cent from brands such as Louis Philippe or Arrow. Depending on the fabric a product will be delivered between 12 – 25 days

Arvind Limited is the manufacturer of garments under brands such as Flying Machine, Colt and Excalibur.

The company also has retail brands such as Megamart, Next and Club America.

Arvind Limited has licence for selling products of several global brands such as Arrow, Elle and US Polo Assn, and a joint venture in India with Tommy Hilfiger.