Nissan to phase out Teana, a D-segment sedan

Nissan India has decided to phase out its luxury mid-size sedan Teana in India. This is the third imported product that the Japanese car maker will be discontinuing in India in less than a year.

Last year, the company had phased out X-Trail, a compact crossover sports utility vehicle, and 370Z, a sports car — both of which were imported from Japan as completely built units (CBU).

The Teana is a completely knocked down (CKD) model, whose parts are imported from the parent company in Japan and assembled in the company’s plant at Oragadam near Chennai.

When contacted, a Nissan India spokesperson confirmed the development. “Teana will be phased out in India and we do not have any plans to launch the next generation.”

According to experts, the company's decision is due to poor sales of the model.

Last year, Nissan India could sell only 15 units of the Teana sedan, compared to 1,336 units sold of the Skoda Superb. Teana competes with Honda Accord, Skoda Superb and Toyota Camry.  So far, Nissan has sold 1,135 units of Teana in India.

Powered by a six-cylinder petrol engine, Teana is Nissan’s entry-level luxury sedan.

The price of Nissan Teana XL is Rs 21.63 lakh (ex-showroom, Delhi) and Nissan Teana XV is priced at Rs 25.48 lakh.  

It may be noted that since 2010, the company did not launch any product in CKD or CBU format as it decided to focus on the locally-manufactured products.

“Nissan has a strong global model line-up... we are evaluating the right products that deliver more value to the Indian customer,” said the company spokesperson.  

Last month, Nissan India has reported a total sales of 3,158 vehicles, a 23 per cent increase from 2,561 units sold in December 2013.  The company has sold 35,047 units so far in FY15 (till December 2014) — a 46 per cent growth over the same period in FY14.