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Brands chant the affordability mantra as they chase thrifty customers

The familiar playbook of flexible payment schemes, value packs and discounted sales dons a post-pandemic avatar as brands chase thrifty customers

T E Narasimhan |Business Standard | Chennai
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Brands chant the affordability mantra as they chase thrifty customers

4 min read Last Updated : Jun 18 2020 | 12:37 AM IST
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With the financial impact of the crisis hitting home, brands are treading the ‘begin-again’ economy with wary unease, armed with a set of familiar value-enhancing tactics to encourage consumer s

Topics :CoronavirusMahindra & MahindraMaruti SuzukiHyundaiMarks & Spencer

First Published: Jun 18 2020 | 12:34 AM IST

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