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Mahindra & Mahindra plans to stick to its strategy of offering premium and differentiated vehicles, comprising internal combustion engine-powered SUVs and electric vehicles, in order to further strengthen its presence in the domestic passenger vehicle segment, according to a top company executive. The Mumbai-based auto major has no immediate plans to introduce CNG and other alternate fuel technologies in its product range as it wants to stick to its core brand identity and cater to a customer base which seeks differentiated products. "Our focus has been ICE and electric, and we are fairly growing in these areas. In our personal vehicle portfolio, the customers want to have differentiated products; they do not want to be in the mass market," Mahindra & Mahindra President - Automotive Business R Velusamy told PTI in an interaction. He noted that the company remains firmly focussed on the SUV segments with plans to drive in multiple models over the next four years. The automaker,
Mahindra & Mahindra Ltd on Saturday reported a 26 per cent growth in its overall auto sales at 1,20,142 units in October this year. Domestic passenger vehicle sales grew by 31 per cent to 71,624 units in October as compared to 54,504 units in the same month last year, Mahindra & Mahindra Ltd (M&M) said in a regulatory filing. Commercial vehicle sales in the domestic market stood at 31,741 units, registering a growth of 14 per cent, it added. "In October, we achieved SUV sales of 71,624 units, a growth of 31 per cent, which is the highest SUV sales we have clocked ever in a month," M&M CEO, Automotive Division, Nalinikanth Gollagunta said. On the farm equipment business front, M&M said total tractor sales in October were at 73,660 units, as against 65,453 units for the same period last year, up 13 per cent. Domestic tractor sales were at 72,071 units, as against 64,326 units in October 2024, up 12 per cent, it added. Exports for the month stood at 1,589 units, ...
Mahindra & Mahindra and Samsung have collaborated to develop digital keys for electric SUVs, integrated with Samsung Wallet, thereby eliminating the need for physical keys, a senior official of the Korean electronics giant said on Wednesday. Samsung India, senior director for services and apps business, Madhur Chaturvedi said Mahindra is the first Indian automobile firm to have taken the initiative, while Samsung Wallet supports the digital keys feature of foreign companies like BMW, BYD, and Mercedes-Benz in India. The service will be available for Samsung Wallet users on Galaxy Z and S series devices. Mahindra became the first Indian automobile company to collaborate with Samsung for digital keys. "We are very delighted that Mahindra is the first Indian auto OEM brand where we are integrating the digital car key feature with Samsung Wallet. Also, we have support for digital home keys with brands like Yale, as well as Samsung's own lock solution that's available in multiple ...