Citibank may bag IPL ground sponsorship

Image
Aminah Sheikh Mumbai
Last Updated : Jan 29 2013 | 12:47 AM IST

Sources familiar with the developments said the bank would not be a category sponsor but was most likely to take up ground sponsorship. With just two days for the twenty20 league to kick off, the deal will be finalised by tomorrow.

Sources familiar with the developments said the bank would not be a category sponsor but was most likely to take up ground sponsorship. With just two days for the twenty20 league to kick off, the deal will be finalised by tomorrow.

Under the central revenue stream that BCCI has chalked out, there is one title sponsor (won by DLF), four to six official partner sponsors and an umpire sponsor.

The real estate company bagged the exclusive title sponsorship rights for Rs 400 crore for five years.

Among the official sponsors, BCCI has roped in Hero Honda as the co-sponsor of the league for nearly Rs 54 crore for three years.

The official umpire partnership was bought by Kingfisher Airlines at Rs 106 crore for five years.

It will also will sponsor all third umpire decisions during the 59 matches staring April 18 and will get branding on umpires

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 17 2008 | 12:00 AM IST

Next Story