FMCG major Dabur India has roped in cricketer Zaheer Khan as the new brand ambassador for its flagship energy drink Dabur Glucose.
"The company plans to leverage Khan in its product advertising in print and mass media with the ace bowler endorsing Dabur Glucose's new 'Sar Se Panv Tak Zabardast Energy' campaign," Dabur said in statement.
The campaign would kick off next week.
"We are confident that Dabur Glucose and Zaheer will take this energy partnership to newer heights, and Zaheer will be the role model for all the energetic kids who have the 'never-say-die' attitude to succeed," Dabur India Executive Vice President-Marketing (Health Care) K K Rajesh said.
Dabur Glucose has had at a compound annual growth rate of 20 per cent over the past four years.
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