 "FMCG rural growth hits 7-year low; poor consumption pulls down retail sales")
Slowing fast-moving consumer goods (FMCG) market got worse during the September quarter (Q2), with volume growth in rural India plunging to a meagre 2 per cent from 16 per cent a year ago. North India, the largest market for FMCG, saw volume growth falling to 1 per cent from 17 per cent as the FMCG volume shrank by 2 per cent the villages. Slowdown in South India, however, plateaued with growth rate matching that of last year.
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