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Sales growth of the FMCG industry has moderated to 7.8 per cent in the December quarter of 2025 amid the GST rationalisation and a high base due to increased festival season sales, a report from data analytics firm NielsenIQ said. Volume growth has also dipped to 2.6 per cent in the December quarter on a year-on-year basis, which was the lowest in 2025, it said. "Both price and volume growth softened sequentially, particularly within traditional trade, which experienced temporary supply and pricing recalibrations during the initial phase of (new GST rate) implementation," said NielsenIQ India FMCG Quarterly Snapshot Q4 FY25. The moderation reflects a combination of a higher festive base in the previous year and transitional adjustments linked to GST 2.0 rate revisions, it said. However, the report also said that the recent data indicate improving availability of GST-related launches and pricing alignment across the retail network, suggesting stabilisation following the transition.
Expecting 2026 to be a 'favourable year', with policy tailwinds as tax reliefs and GST reforms, along with benign commodities, the Indian FMCG industry looks for a high single-digit volume growth, improvement in margins and comeback of the urban demand, which is a vector of growth. Benign inflation will help expand gross margins, enabling companies to invest more in advertising, the lifeblood of FMCG (Fast-Moving Consumer Goods). However, the companies also need to rethink their media strategies, as traditional media is losing relevance amid evolving consumer habits and preferences, driven by where, how, and how much time different age groups spend on media. FMCG companies are also expected to invest in new technologies -- from automation and analytics to AI-driven demand forecasting, supply chain optimisation, and personalised consumer engagement and same-day and 1030 minute Quick-Commerce deliveries are expected to be the critical pillar for omnichannel growth ...