GM India to increase ad spend to rev up brand image

Hit by the bankruptcy proceedings of parent group US auto behemoth GM Corp, its Indian arm General Motors India is preparing to increase its brand communication spend to refurbish its brand image in India.

GM India President and Managing director Karl Slym said that the main aim of the company is to reassure each and every customer that GM India is there for India.

"Our vendors, suppliers, dealers and all our associates are with us. We are now devising new campaign to convince our customers - 'There for you, there for India'. We may have to increase our ad-spend," he said.

He said the company has invested over a billion dollar in the country and is going to stay in the business.

"India operations are part of the new GM, which will only include prime assets," he added.

He said the company has designed its latest commercial in order to showcase its commitment towards Indian customers. The managing director himself features in these commercials promising 3-years/1 lakh km warranty on Spark variants.

"For us winning customers' trust is utmost. Being head of GM India, I volunteered to make warranty promise to our customers. It has a big impact on customers' minds," he said.