Google's Indian picks for Launchpad Accelerator

The internet search giant has chosen 24 start-ups for the fifth edition of its mentorship programme. Here's a brief profile of three of the four Indian start-ups that have made it. These were shortlisted on unique value proposition and use of technologies like machine learning and AI:

m.Paani: Bringing the brands, retailers and consumers together

Brands and retailers often face barriers in getting to know and connect with their customers with the right product and in incentivising them. Doing so is imperative, as it helps the brands and their retailers and manufacturers to give quality service and products. Mumbai-based m.Paani is trying to bridge the gap. Founded by Akanksha Hazari in 2014, it enables real-time direct to consumer engagements, marketing and other insights. Read more

SocialCops: Powering decision making for firms' data woes

SocialCops aims to help any organisation confront critical problems with data and technology. Founded by Prukalpa Sankar and Varun Banka in 2013, it raised $320,000 in 2014, in which Google India Managing Director (MD) Rajan Anandan, Frost & Sullivan APAC MD Manoj Menon and 500 Startups participated. Read more

BabyChakra: Serving the mom and the child digitally

Becoming a parent can be one of the most wonderful but also challenging of experiences.

Naiyya Saggi, a graduate of Harvard Business School, saw her sister struggling with the journey — spending copious amounts of time listening to random advice, browsing on Google, experimenting with different doctors, with day care. There simply wasn’t enough reliable information out there for new parents. It was clear there was a need for ‘technology disruption’ here, she says. Read more

Click on the link to discover the fourth one:   http://mybs.in/2UVcaeN