m.Paani: Bringing the brands, retailers and consumers together

The Mumbai-based company enables brands to build personalised, data-driven relationships with every consumer and retailer

Brands and retailers often face barriers in getting to know and connect with their customers with the right product and in incentivising them. Doing so is imperative, as it helps the brands and their retailers and manufacturers to give quality service and products. Mumbai-based m.Paani is trying to bridge the gap. Founded by Akanksha Hazari in 2014, it enables real-time direct to consumer engagements, marketing and other insights.

“We want to empower every Indian to achieve his or her aspirations through m.Paani’s mass-market consumer loyalty and data platform, that connects brands directly to consumers and offline merchants in real time, while digitising and growing small businesses and rewarding consumers with life-changing benefits,” says Julie Kriegshaber, chief executive.
 

m.Paani says it enables brands to build personalised, data-driven relationships with every consumer and retailer. It claims its ‘Aap ka business saathi’ app has enabled small business clients to grow revenue up to 30 per cent. And, that its ‘Shop Smart’ consumer loyalty programme rewards consumers for engaging and transacting with in-network brands and retailers. Brands and small businesses pay m.Paani for marketing and data services.

Having a presence in Mumbai, the Delhi region, Bengaluru and some tier-II cities in Maharashtra, it aims to go pan-India as part of its expansion plans. At least 200,000 consumers and about 3,000 retailers are apparently using m.Paani’s platform. “We want to target a consumer base of one million and 100,000 retailers by the end of next year,” says Kriegshaber.

In 2016, the company had a seed round of funding ,led by Blume Ventures. In March 2017, it raised another $1.35 million in a pre-Series A investment round led by IDG Ventures, Blume Ventures and Saha Fund.