Hansa Cequity acquires Bengaluru -based D-Square Solutions

Deal is expected to expand Hansa's analytics offerings, and help it enter artificial intelligence & machine learning capabilities

Hansa Cequity, a customer marketing company said it has acquired a majority stake in Bengaluru-based data science and analytics company, D-Square Solutions Private Limited, for an undisclosed sum.

Hansa hopes that the acquisition will help it scale the breadth of its analytics offerings and give it an entry into artificial intelligence and machine learning capabilities.

"D-Square will operate as a separate entity but will synergize its resources and offerings with Cequity," said Ajay Khelkar, COO and co-founder, Hansa Cequity said in a statement.

Hansa Cequity had raised around $5 million (Rs 30 crore) from private equity firm ASK Pravi in June last year.

Hansa Cequity is a customer marketing company which provides customer strategy, data services, analytics, campaign management, digital and customer relationship centre services for key clients across different verticals.

They company claims to have over 80 million unique customer profiles being hosted in their infrastructure and analyse over 70 terabytes of data & manage over 600 million one-to-one customer-intelligence interactions in a year.

Hansa Cequity is currently a team of about 700 professionals working in client consulting engagements.

"This acquisition would strengthen our data science expertise and help in building strong capabilities in building cutting-edge artificial intelligence and machine learning capabilities in addition to enhancing our analytics-driven marketing offerings," said, S Swaminathan, CEO and co-founder of Hansa Cequity.

"Founded in 2009, Bengaluru based D-Square Solutions brings together business analytics products and consultancy solutions to help optimise time spent on informed decisions," added Swaminathan.

D-square currently caters to clients in IT & networking, BFSI and other industries across markets.

"There has always been a growing appetite by decision makers for data science," said Anand Srinivasan, founder and chief executive of D-Square Solutions. (EOM)