Mahindra launches pick-up truck in Australia

Mahindra Automotive Australia (MAA), a joint venture between Mahindra & Mahindra (M&M) and TMI Pacific, today launched its next generation pick-up utility vehicle with additional safety features, interior enhancements and a fresh new look.

M&M entered the Australian market two years ago with the launch of the Mahindra Pik-Up, which was distributed by TMI Pacific, a division of the Tynan Motor Group. Mahindra vehicles are now imported and distributed by the JV company.

The single, dual cab, or cab chassis 4x4 or 4x2 variants will be available to Australian buyers from August, a release from the company stated today

Pravin Shah, executive vice president (international operations), automotive sector, M&M   said, "With its trendy new look and attractive features, the next generation 'Pik-Up' is no exception and demonstrates our commitment to growing our brand further in the Australian market, which is of strategic importance to us".

Some of the new features in the interior of the new vehicle are body pressure mapping seatbelts, dual-tone electronically powered outer rear vision mirrors, and a 2-Din audio containing a stereo system with CD/MP3 player and radio, USB and SD card port. The hand brake and gear lever have a new smart, sporty look.

The exterior get road armour wrap-around bumpers with new bonnet scoop, fog lamps and 'pull type' door handles provide additional curves and muscle to the new design.