Nano: 2,000 forms sold on day one in Dehra Dun

Image
Shishir Prashant New Delhi/ Dehra Dun
Last Updated : Jan 20 2013 | 8:02 PM IST

Clad in a dhoti-kurta, Rajendra Singh (65) was among the first persons, who arrived to book a Nano car at a Tata Motors showroom here today.

Coming from a backward Sahaspur area, 50 km from here, Singh keenly watched the key features of the world’s cheapest car before submitting the form. “I like this car. And it is not very expensive also,” said Singh, a farmer.

Like Singh, scores of prospective buyers rushed to various centres in the morning on the first day of the booking in Uttarakhand, the home of the small car.

Tata Motors dealers said the response was good and that they were receiving hundreds of queries every day about the booking.

Nearly 2,000 forms have been sold so far in Dehra Dun alone, they said. “We are getting good response for Nano,” said Rakesh Oberai, the dealer for Tata Motors in Dehra Dun.

Customers were also seen queuing up at various bank branches in the city including the State Bank of India, the main bank for the booking of Nano. “The craze for Nano is growing,” said Mahip Kumar, SBI deputy general manger.

In other cities of the hill state like Uttarkashi, Haldwani and Haridwar, there was similar enthusiasm.

The Pantnagar plant has a capacity to produce 50,000 Nano cars. The company has assured the state government that it would set up a permanent plant for Nano here.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 10 2009 | 12:50 AM IST

Next Story