Concentrate drink maker Rasna is expanding its fast food chain Devil's Workshop to have pan- India presence with plans to add 30 more outlets this fiscal.
The company, which last year launched the fast food chain in Ahmedabad, plans to open in around 10 cities across the country, including Delhi and Mumbai this year.
"We are opening our fast food chain Devil's Workshop through local franchise partners in almost 10 cities, including Delhi, Mumbai and big cities,...So it will be around 30 outlets across the country," Rasna Pvt Ltd Chairman and Managing Director Piruz Khambatta told reporters here.
Khambatta said the company currently has 15 company-owned outlets in Ahmedabad and has roped in 10 franchisees as part of its plans to expand in other cities.
Besides, the domestic expansion of its fast food chain, Rasna will increase its core business in the international markets, he added.
"Our products are also doing very well in overseas market. We are getting into two countries very soon this year. We will be introducing only our powder concentrate there," Khambatta said without disclosing details.
It currently has presence in more than 40 countries.
The company today unveiled a mega sized glass measuring 10 feet in height and six feet in width as it attempts to enter the Limca Book of Records for the largest glass in the world.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
