Rasna to open 30 more Devil's Workshop

Image
Press Trust of India New Delhi
Last Updated : Jan 19 2013 | 11:47 PM IST

Concentrate drink maker Rasna is expanding its fast food chain Devil's Workshop to have pan- India presence with plans to add 30 more outlets this fiscal.

The company, which last year launched the fast food chain in Ahmedabad, plans to open in around 10 cities across the country, including Delhi and Mumbai this year.

"We are opening our fast food chain Devil's Workshop through local franchise partners in almost 10 cities, including Delhi, Mumbai and big cities,...So it will be around 30 outlets across the country," Rasna Pvt Ltd Chairman and Managing Director Piruz Khambatta told reporters here.

Khambatta said the company currently has 15 company-owned outlets in Ahmedabad and has roped in 10 franchisees as part of its plans to expand in other cities.

Besides, the domestic expansion of its fast food chain, Rasna will increase its core business in the international markets, he added.

"Our products are also doing very well in overseas market. We are getting into two countries very soon this year. We will be introducing only our powder concentrate there," Khambatta said without disclosing details.

It currently has presence in more than 40 countries.

The company today unveiled a mega sized glass measuring 10 feet in height and six feet in width as it attempts to enter the Limca Book of Records for the largest glass in the world.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: May 28 2009 | 4:29 PM IST

Next Story