TVS Motor postpones new launches

Will launch two bikes in the Q1, Q2 of next fiscal

The good performance of the products launched in recent times has prompted TVS Motor to postpone launches of motorbikes by a quarter.

The company is now planning to launch two motorbikes in the first and sector quarters of 2015-16.

The launches include Victor and a high-power premium bike.

The company did not disclose which would come first. TVS Motor also set a target to increase its share to 14-14.5 per cent in the domestic market and 15 per cent in export, during the fourth quarter, while it is targeting a market share of about 18 per cent in the medium-term.  The company is betting big on new product launches and increased penetration.

K N Radhakrishnan, the president and chief executive officer, TVS Motor said that during the first and second quarter two motorcycles will be launched.  One will be new Victor (executive bike) and a high power premium bike (above 150 cc).         

The launch was postponed by one quarter since the products which the company launched in the recent times are doing well.

“We see an opportunity to expand the existing products like Apache, Jupiter and others” Radhakrishnan told analysts.

He added during the fourth quarter, TVS Motor set a target to increase the market share to 14-14.5 per cent in the fourth quarter, from the current 13.5 per cent, up by 150bp. The company has been gaining market share on new launches including Jupiter, Star City+ and Scooty Zest.

“In most of the markets we have gained market share,” said Radhakrishnan.