 "Visa repositions its brand to shed cards entity image")
Visa is undertaking a brand transformation exercise in India to shed the perception of it being only a card payments entity. It wants to be known as a payments network and player in the digital payments arena.
Stepping it up a notch, the blue and gold colours of Visa will be modernised to make it more digitally appealing for its consumers.
Parallelly, Visa will also emboss a standard primary mark for all its touch points across the payment ecosystem instead of separate brand marks and PoS marks, the company said. Through this brand transformation initiative, Visa will strive to familiarise its large base of Indian users to the brand’s new image.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%